Gain SUCCESS to the full potential of the world’s FASTEST growing economy

What We Provide


Our main focus: 1. High Tech background sectors, inclu. TMT, AI, Fintech, Medical, Highly automated production,IT; 2, Supply Chain & Retail; 3. Enviroment & Engergy 4. Consumer Industry 5. Sustainble Agriculture 6. Real estate


Together with our partner- Convergence Partners, we provide growth capital and advice to European high growth technology innovators to systematically drive the internationalisation of our target companies, particularly in China where we have an extensive network of industrial, governmental and academic relationships.

Market Entry Strategy

We identify the most effective way for your company to enter China and Europe, achieve sales growth and build up brand awareness. Services incluidng integrated marketing communication strategy, bussiness development strategy, supply chain strategy

Business Match Making

We link companies with the right partner; We help to apply new technologies to the right market; We connect suppliers with buyers

About Us

We help you to succeed in Cross Border business

Key2China, based in The Netherlands, is an operational consulting firm dedicated to facilitating investors and companies on investment and channels with the main focus between Europe and China. We support all aspects of target market landing and subsequent acceleration and scale up, from initial target market research to opening the most suitable distribution channels to setting up local joint ventures with strategic partners.

  • Effective wide network

    Covers FMCG industry, TMT, Medical, AI, New Energy and it is expanding everyday

  • Proven cross border M&A, trade expertise

    Clients from FMCG, TMT, Logistics, Medial, New Energy, Agriculture, Real estate

  • Flexible customized solution packages

    Tell us what you need, we provide various optional solutions

  • Dedicated partner for success

    We believe in "Clients Grow, We Grow". We take clients' need as the first priority, we look for the most effective solution to reach the maximum result


General Partner
Michelle has has over 15 years experience of business development, partnership development, investment, IP commercialization and marketing in diverse sectors of IT, consumer electronics, life science of international companies such as Alibaba, LG Electronics, Elsevier and Seagate Technology. She was instrumental in establishing Alibaba`s extensive ecosystem in the EMEA market. Michelle has a multicultural background and extensive experience of working across APAC and EMEA regions. Michelle hold a degree in Business Administration, Marketing and Public Relations from Shenyang Normal University and Tsinghua University.
Daniel Koppelkamm
Daniel Koppelkamm
Venture Partner
Daniel has more than 15 years of Tech Venture Capital investing and company building experience. He is the Representative of the German Centre of the Research Institute of Tsinghua University in Shenzhen (RITS), located in Zurich. From 2009 to 2017, Daniel was an Investment Committee Member at Jadeberg Partners, one of the leading Swiss/ German High-Tech venture capital funds. Prior, Daniel worked for more than 6 years at London-based Man Group, the world`s largest alternative investments firm, focusing on global technology investments. Daniel also worked in technology investment banking at Credit Suisse in London and Madrid and in the Marketing division of Intel Corporation (UK). Daniel holds an MBA and a BSc in Business Studies from Cass Business School London and is a Chartered Financial Analyst (CFA).
Raj Airey
Raj Airey
Venture Partner
Raj has been in healthcare for 30 years, 20 years in MD roles at Pfizer and Baxter across the globe, managing teams of >1000 people in a number of global manufacturing units. He is also a serial entrepreneur, having built and managed 3 high growth businesses. In the last years, Raj has been an active business angel and company builder in Medtech, Biotech and Pharma. He is also an Accredited Executive Coach and mentor. Raj is on the review board of EIT Health, a pan-European public private initiative that fosters innovation with in healthcare with EU, top universities, innovation hubs and large corporates. Raj is a graduate in science from the London University and has received business education from both Harvard Business School and INSEAD.
Ke (Ken) Zhang
Ke (Ken) Zhang
Venture Partner
Ken has 20 years of experience in technology venture capital and strategy / business development in both Europe and China. He was the head of Europe office for Baidu Ventures, a Baidu initiated independent VC, based in Frankfurt. He also worked for several Fortune 500 companies, including 10+ years at Robert Bosch Group, firstly responsible for corporate strategy for Asia Pacific region, then with Robert Bosch Venture Capital in Frankfurt for 7 years, where he invested in European and Chinese technology start-ups as well as spearheaded and built a strong base for the fund’s China structure / activities. He is familiar with the venture capital landscape in both Europe and China, with sector focuses in robotics, AI and IoT. He holds an MBA from University of Bath.
Leo Luo
Leo Luo
Leo has 20 years related business development and international business experiences in the pharmaceuitcal industry. Has been the managing director in Yabao Pharmaceutical Group and Shandong Xinhua Pharmaceutical. Good knowledge in pharmaceutical industry trend, global regulatory filling, business agreement negotiating, project management and Im&Ex practices.


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